Digital Directions: Does Design Matter in Digital Distribution?
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• Resources: Internal design staff needs to understand the design implications of the various digital channels and devices, whether they are directly involved in designing for these platforms or not. Digital design skills are key for all publishers.
Not all works can support high levels of direct staff design involvement—decide which titles and programs warrant it. If design is to be handled by distribution partners, your distribution agreements should include sign-off by staff designers before going live. If application files are submitted to distribution partners, ensure that licensing for fonts, illustrations and other embedded design components are consistent with such a hand-off.
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Andrew Brenneman
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