Digital Directions: Does Design Matter in Digital Distribution?
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• For that matter, is design strategic at all? Is design an important competency for publishers to have internally?
These are tough questions. The answers are not obvious and will vary from organization to organization.
We were able to dodge this bullet somewhat when digital distribution and marketing programs initially asked for only Web-ready PDFs, digital facsimiles of what was printed on paper. “How nice,” many thought. “We can use the same design as the book. This won’t be so hard.”
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Andrew Brenneman
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