Fonts- The Mood Enhancers
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After a barrage of print matter showcasing a busy, frenetic aesthetic flooded the scene during the '80s and '90s, the pro-verbial pendulum is swinging back in the direction of classic, clean design, Clark suggests.
"In the end," says Clair, designers make type selections based on their own knowledge, their intuitive judgement of the fonts and their aesthetic sensibility as it relates to the intended mood of the piece."
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