Fonts- The Mood Enhancers
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A typeface begins as a work of art. A designer draws the ABCs, numbers and symbols commonly used in typesetting. From mathematical determinations of aspects such as letter height, stem width, degree of slant and curvaceousness emerge the typefaces' inherent grace, elegance, plainness or funkiness. "Every single hair-splitting change that you make to a font changes the mood of that font. Every curvature, every detail, counts," Clark explains.
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