Fonts- The Mood Enhancers
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The most expressive and extravagantly designed faces are often used as attention-getting devices on book covers, but not always, remarks Victor Curran, publishing services manager, Academic Press. Some-times, he adds, book publishers favor consistency to novelty. For example, the producers of books by Tom Clancy, Danielle Steele and Clive Cussler count on catching the buyer's eye with recognizable design styles that include the prominent title display. This "logo" approach is often repeated inside the book, as well. Typeface selection for chapter headings and subheads can help establish an identity for a book or a series, Clark adds.
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