Strategically Speaking: Surviving Volatility
Stats show recent growth in some industry sectors, but 2011 looks less rosy. It’s time to start evaluating your options.
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● Professional publishing net revenues grew by 6.3 percent during the study period. Revenue for 2010 closed at a respectable $3.75 billion.
● Perhaps more encouraging was the corresponding increase in unit sales of 6.3 percent between 2008 and 2010 to 171 million units.
● On the downside, the study paints a more depressing picture for the elementary-high school (el-hi) marketplace with sales declining 6.2 percent during the three-year period, although dropping to a still-respectable $5.5 billion.
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David Hetherington
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