Strategically Speaking: Surviving Volatility
Stats show recent growth in some industry sectors, but 2011 looks less rosy. It’s time to start evaluating your options.
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● As mass-merchants have experienced this increase, there has been a corresponding decline in sales to wholesalers, where revenue has declined 6.7 percent and net units fell 9.6 percent.
Clouding the Optimism: 2011 Figures
While the BookStats study does indeed offer many reasons for optimism, as an industry, we should take this information with the proverbial grain of salt, as the year-to-date May 2011 information provided by the Association of American Publishers suggests that the good times may indeed be on hiatus. Consider that:
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David Hetherington
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