Strategically Speaking: Surviving Volatility
Stats show recent growth in some industry sectors, but 2011 looks less rosy. It’s time to start evaluating your options.
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● Mass-market unit sales fell even more precipitously, nose diving to a 2010 close of 319 million units—down an unprecedented 16.8 percent from their 2008 base.
● As one might reasonably expect, mass-market paperbacks' market share fell from a 2008 base of 11.3 percent to 9.2 percent.
● E-books proved to be one of the industry's two shining stars. E-books grew from a paltry share of 0.6 percent of the trade market in 2008 to 6.4 percent by the close of 2010. While e-books represent a modest share of the total book market, the spectacular growth equates to 1,274.1 percent surge in net sales with total net sales closing 2010 at $878 million.
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David Hetherington
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