Strategically Speaking: Surviving Volatility
The publishing industry has many traditions that have long outlived their usefulness, and if we keep an open mind and are willing to ask the tough questions about the status quo, the industry will be the better for it. BB
David Hetherington is director of major account sales for Baker & Taylor's Digital Service Group and an adjunct professor at the Pace University Graduate School of Book and Magazine Publishing. He was previously managing director for strategic business development for Integrated Book Technology, and has held senior positions in finance, operations and manufacturing with some of the industry's largest firms, including Simon & Schuster, Reader's Digest Association, BearingPoint Consulting, Wolters Kluwer Health and Columbia University Press.