Strategically Speaking: Surviving Volatility
Stats show recent growth in some industry sectors, but 2011 looks less rosy. It’s time to start evaluating your options.
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Distribution/Sales Channels
Several interesting developments have been shown on the distribution-channel front, and a few findings will come as a surprise:
● Net revenue generated by sales to retail chains closed 2010 at just over $3 billion.
● Publishers' net sales revenue to brick-and-mortar retail chains saw a decline of 2.7 percent over the study period.
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David Hetherington
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