Strategically Speaking: Surviving Volatility
Stats show recent growth in some industry sectors, but 2011 looks less rosy. It’s time to start evaluating your options.
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● Net sales by publishers to online channels closed 2010 at $2.8 billion—a three-year increase of 55.2 percent.
● The unit sales gains to the online channel have been even more significant, soaring 68.6 percent over the course of the study to 276 million units in 2010.
● Publishers are increasingly selling directly to mass-merchants (e.g., Wal-Mart, Costco, etc.), with net sales dollars up 553 percent and unit sales up 294.7 percent over the past three years.
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David Hetherington
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