Strategically Speaking: Surviving Volatility
Stats show recent growth in some industry sectors, but 2011 looks less rosy. It’s time to start evaluating your options.
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● Higher-education delivered a 23.1-percent increase in net sales over the three year study period—closing 2010 at $4.55 billion. This is extraordinary growth by any yardstick and confirms the industry maxim that higher-education publishing is counter cyclical—with sales rising the tougher the economy gets.
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David Hetherington
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