The View From the Top
HarperCollins is one of the largest book publishers worldwide and a pioneer on the digital frontier. In this issue, its top executives let you ‘Browse Inside’ the company’s success and digital evolution.
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Jim Calder
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Friedman says the company is fortunate to be part of News Corp. and able to have relationships with Fox, MySpace and other branches of the company. For example, HarperCollins recently completed a viral marketing campaign using a widget on MySpace where it received close to 4.5 million hits in a week and a half.
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Jim Calder
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