The View From the Top
HarperCollins is one of the largest book publishers worldwide and a pioneer on the digital frontier. In this issue, its top executives let you ‘Browse Inside’ the company’s success and digital evolution.
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Jim Calder
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To date, 12,000 titles are in its digital library.
“Obviously marketing online is very big and will only get bigger,” Friedman says.
She believes the trick is to figure out how to monetize the company’s many digital book initiatives.
“We have a Browse Inside function, which means the consumer can actually read pages of our books, we have widgets now that can be put on consumer Web sites,” she says. “We are very savvy about marketing, but we must become savvy about monetizing, because this can’t just be an investment with nothing on the other side.”
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