The View From the Top
Friedman practices what she preaches, too, as HarperCollins has been a leader in the digital age. The company is making every effort to provide consumers with books in the format, time and places they demand them. HarperCollins Australia was among the first book publishers in the world to launch a mobile publishing platform. HarperCollins was also the first major publisher to publish a book for free online with each page of the book’s text indexed for search engines and accompanied by contextual ads. The company is also creating its own digital content warehouse. And, it was the first major trade publisher to sell e-books to libraries, and among the first book publishers to experiment with and utilize webcasts and audio and video content on their Web sites.