The View From the Top
HarperCollins is one of the largest book publishers worldwide and a pioneer on the digital frontier. In this issue, its top executives let you ‘Browse Inside’ the company’s success and digital evolution.
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Jim Calder
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Friedman says she realized that HarperCollins had changed from what was once a strong, full-list company to a company that chased best sellers.
Today, she says, “We are back where we belong. Publishing is not only best sellers—in fact, best sellers may be the least fiscally responsible way to go. So we … [spend] a great deal of our time on the backlist. Obviously we have lots of best sellers … but the mix is what is very important, and the backlist is a significant part of it.”
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Jim Calder
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