The View From the Top
HarperCollins is one of the largest book publishers worldwide and a pioneer on the digital frontier. In this issue, its top executives let you ‘Browse Inside’ the company’s success and digital evolution.
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Jim Calder
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Marketing the mix
Once a mix has been created, the right tools are needed to market that mix.
“I think that for a marketer … the Web has been the most incredible invention because we can reach so many people in such an easy way,” Friedman says. “We are no longer a small, cottage industry that doesn’t need to make money, etc. Most of the big publishing companies are owned by media giants, and we run very fiscally responsible companies.”
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Jim Calder
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