Getting the Word Out There
How to create effective cross-platform marketing for your next title.
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John Kremer
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Create a list of the key contacts that need to hear about your book. You can’t create relationships with thousands of people. You have to focus. For most book projects, focus on the 100 key media and marketing contacts that will make a real difference in the sales of that book or series. You can mail to many thousands, but you should follow up and really work to create relationships with your top 100.
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- John Kremer
John Kremer
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