Getting the Word Out There
How to create effective cross-platform marketing for your next title.
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John Kremer
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Once you’ve developed your list, contact each person on that list at least once a month, if not more often. Tell them about your new books. Let them know how each book or author can help their customers, listeners, readers, etc. Each of these 100 people should get personal attention. Learn how they like to be contacted (mail, phone, fax or e-mail). Target your letters and other promotions to their audience’s or customers’ needs. Help them serve their market. Your job is to make their jobs easier.
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- Companies:
- Amazon.com
- Target
- People:
- Blogs Blogs
- John Kremer
John Kremer
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