Getting the Word Out There
How to create effective cross-platform marketing for your next title.
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John Kremer
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Who should be on that list? The key magazine editors, radio producers, TV producers, merchandise directors at targeted catalogs, book buyers at key retail chains, book club editors, the top five or 10 potential premium buyers, the top 10 bloggers or Web sites, etc. For this list, research and maintain a database of names, phone numbers, addresses, Web sites, e-mail addresses, faxes, cell phone numbers, and whatever other details you think will help you to develop a relationship with these key contacts.
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- Companies:
- Amazon.com
- Target
- People:
- Blogs Blogs
- John Kremer
John Kremer
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