Getting the Word Out There
How to create effective cross-platform marketing for your next title.
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John Kremer
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• Be persistent. It has been said that someone has to hear about a new product at least seven times before he or she is moved to act. I don’t know that seven is exactly right (I’ve heard ranges from five to 29), but I do know that you have to keep knocking on the door if you want it to be answered. In direct marketing, that means sending out multiple catalogs or mailings. In publicity, it means making follow-up phone calls, lots of them. In direct sales, it means knocking on lots of doors. It’s a numbers game. Keep knocking. Eventually you’ll make a sale.
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