Getting the Word Out There
How to create effective cross-platform marketing for your next title.
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John Kremer
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If you want to be in a magazine, read the magazine first. Read more than one issue. Get to know their needs, their formats, how they like to feature books, how they use authors.
If you want to sell books to a catalog, read the catalog. Let them know: “Here on page 49 is where my product would fit.” Help them identify where your book fits within their catalog and how it can help them sell more of the other items in their catalog. If you do that, you make it easy for them to say “yes” to your books.
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- Companies:
- Amazon.com
- Target
- People:
- Blogs Blogs
- John Kremer
John Kremer
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