Launch Pad: Crashing a Marketing Campaign
How National Geographic Books turned a TV movie into a book in just three months—and just in time for the pope.
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Getting visibility in the academic and library markets was the next key, she says. NGB reached out to professors of religious studies at universities across the country. As a result, the book appeared in an April e-newsletter for religious colleges. Chamblee adds that it also will be included in a religion brochure that goes out to the academic market, and the book will be featured at the American Academy of Religion Conference in November.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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