Launch Pad: Crashing a Marketing Campaign
How National Geographic Books turned a TV movie into a book in just three months—and just in time for the pope.
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Chamblee is reluctant to specify how many books have sold in its first few weeks on the market, but she does say, “It has started off very well. We’re pleased with how it’s moving.”
She adds that NGB is especially excited about its prospects for the holiday season. “We definitely plan to re-promote this [at that time]. It’s going to be a terrific gift book. The package is gorgeous, and we can definitely see this on the front-of-store gift-book tables.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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