Launch Pad: Crashing a Marketing Campaign
How National Geographic Books turned a TV movie into a book in just three months—and just in time for the pope.
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In the library market, the book is being included in a May e-newsletter that goes out to about 5,000 U.S. librarians. NGB is also in the process of sending out review copies of the book to the top 50 library system collection specialists. “These are the libraries that really have purchasing power,” says Chamblee.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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