Launch Pad: Crashing a Marketing Campaign
How National Geographic Books turned a TV movie into a book in just three months—and just in time for the pope.
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Chamblee believes the media-outreach portion of the book’s campaign was among its most successful components. The public-relations team conducted a “massive print review mailing,” sending copies to book reviewers at the country’s top daily newspapers, popular general-interest magazines and targeted religious publications.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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