Launch Pad: Crashing a Marketing Campaign
The Facebook page features several multimedia components, including a video clip of the film that Chamblee says was already circulating virally on YouTube. Her team also created a “book study guide” and included it on the page.
Another effort warranting a mention is Chamblee’s intent to tap a new feature being launched by Barnes & Noble—what she says they’re calling Book Trailers. “They’re sort of like a video commercial that they’re putting up on BN.com—and you can certainly make it available to Amazon or any of the other retailers, or just put it out virally—and it can be motion video or just stills from the book. It’s basically just a clip that advertises the book, and we’re creating one,” she says.
Matt Steinmetz is the publisher and brand director of Publishing Executive.