Launch Pad: Crashing a Marketing Campaign
How National Geographic Books turned a TV movie into a book in just three months—and just in time for the pope.
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Nontraditional Marketing Efforts
Chamblee acknowledges that the unprecedented turnaround time of “In God’s Name”—the quickest ever for any NGB book—forced her to get creative with the title’s marketing campaign. Because there wasn’t enough time to advertise in print magazines to effectively support a March release of the book, Chamblee turned her attention to the Internet.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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