E-Marketing Strategy: The Power of the Blogosphere
How to tap blogs to increase exposure of your book titles and boost sales.
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Your first communication with a blog editor should be informal and without a heavy agenda. It's best to introduce yourself, briefly describe your new blogging effort, the type of content you (and your authors) will be pumping out, and ask them if they are interested in working together. It may take some time to build up a relationship, but once they trust you as a reliable source for quality content, they will come to depend on you.
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- Companies:
- Amazon.com
J.S. McDougall
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