E-Marketing Strategy: The Power of the Blogosphere
How to tap blogs to increase exposure of your book titles and boost sales.
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• clickable content directing people back to your site;
• direct links to your bookstore (or Amazon, etc.);
• exposure and improved ranking on search engines;
• the exponential potential of social media sharing;
• exposure to new audiences;
• viral RSS syndication (a major blog's posts tend to be reposted via RSS en masse by other outlets).
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- Companies:
- Amazon.com
J.S. McDougall
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