E-Marketing Strategy: The Power of the Blogosphere
How to tap blogs to increase exposure of your book titles and boost sales.
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Optimizing Content for the Blogosphere
Many book publishers (rightly) shudder when they think about giving away their book content for free. Money must be made and, therefore, only the most daring publishers are willing to give away everything for free. A far more cautious approach is to give away the ancillary book content that many book publishers do already: excerpts, introductions, forewords and sample chapters. Instead of approaching only the traditional media outlets with these, try reaching out to the blogs on your list as well. They may not have the readership of some of the more traditional outlets, but there are other advantages to pushing this content out via the blogs, including:
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- Companies:
- Amazon.com
J.S. McDougall
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