E-Marketing Strategy: The Power of the Blogosphere
How to tap blogs to increase exposure of your book titles and boost sales.
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One important thing to keep in mind is that lead times for blogs are usually nonexistent. If a blogger has your content, it will run the next day—if not sooner. If you are planning a wider, coordinated media blitz that involves blogs, be sure that you deliver the content to the blog editor near the time it should be made public.
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- Companies:
- Amazon.com
J.S. McDougall
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