BEA Show Notes: idpf's Digital Book 2012 Monday Recap: DRM, Digital Revenue and Data (oh, my!)
By
Brian Howard
In a late morning session titled "Why Publishers Need Data," SourceBooks' Dominique Raccah laid out the case for why "data is better than your gut," discussing many of her data-driven decision processes, from testing titles, covers (they produce as many as 17 per title before they decide), to advance selling using different cover versions.
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