BEA Show Notes: idpf's Digital Book 2012 Monday Recap: DRM, Digital Revenue and Data (oh, my!)
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Brian Howard
She explained that data-driven publishing is a new skill for book publishers, but that it's an evolution from the existing agile model of Build, Measure, Learn. She noted that the experiments at SourceBooks don't require on a lot of infrastructure or an expensive CRM system, and that "I regularly try stuff that doesn't work. We believe in experimentation."
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Brian Howard
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