BEA Show Notes: idpf's Digital Book 2012 Monday Recap: DRM, Digital Revenue and Data (oh, my!)
By
Brian Howard
Next, a publishers' roundtable moderated by the IDPF's Bill McCoy and consisting of Bloomsbury's Richard Charkin, Random House's Madeline McIntosh and Open Road's Jane Friedman addressed the ways ebooks are changing the business. Topics bandied included:
-Branding in the Ebook Era: Friedman noted that since publishers have long considered authors and not the publisher to be the brand, her Open Road Integrated Media considers itself more of a digital marketing company than a publisher. McIntosh, specifically addressing ebook originals, noted that she did not believe that the absence of a physical artifact equated with diminished value.
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