Independent Publisher Turns to Subscriptions to Boost Sales
Unbridled Books’ Co-publisher Greg Michalson spoke with Book Business Extra on why he feels a subscription-based business model can work for book publishers, as well as how direct subscription sales can help spur their retail counterpart.
Book Business Extra: Why does Unbridled Books believe a subscription model will work for its business?
Greg Michalson: It’s something we’ve long talked about doing. We’ve worked hard to create Unbridled Books as a brand that readers can trust that the books we publish will share a consistently high standard of literary values across the board. That isn’t to say everyone will love everything we publish, as we offer a wide range of reading experiences, but they can depend on a certain level of quality no matter which of our books they pick up.
- People:
- Greg Michalson
- Places:
- Cave Creek