Independent Publisher Turns to Subscriptions to Boost Sales
Extra: What results can you provide to show the company's subscription program is working?
Michalson: We’re really at the beginning of this process and don’t yet have the kind of data about these things that would be meaningful. But indications are that our effort is potentially very valuable.
Extra: What future do you see for book publishers when it comes to direct, subscription-based selling to consumers?
Michalson: This is one tool available … to develop ongoing relationships that can lead to repeat business. It’s a way to reach out to the dedicated customer who otherwise doesn’t have easy access to traditional stores, or is a shut-in for whatever reason, and who might not otherwise even hear about some titles. Especially in this time of industry flux, we owe it to ourselves, our authors and our customers to take advantage of any opportunity to put our books into the right hands.
- People:
- Greg Michalson
- Places:
- Cave Creek