Independent Publisher Turns to Subscriptions to Boost Sales
Unbridled Books’ co-publisher Greg Michalson talks about why subscriptions aren't just for magazines anymore.
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Joe Keenan
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But there are many, many places around the country that don’t have access to an independent bookseller—or to a retail book chain, for that matter. Even when they do, a lot of those stores aren’t able to stock everything we publish. Increasingly, the book community’s conversation about books is taking place on the Internet. Activity on our own website is mushrooming. Many of those people want to buy online. We’re simply trying to cater to as many different buying preferences as we can. For the most part, those buyers who have convenient local bookstores and are in the habit of buying books from them will continue to support those stores. And we’re all in favor of that.
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- People:
- Greg Michalson
- Places:
- Cave Creek
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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