Independent Publisher Turns to Subscriptions to Boost Sales
Unbridled Books’ co-publisher Greg Michalson talks about why subscriptions aren't just for magazines anymore.
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Joe Keenan
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Extra: Are all Unbridled books available for purchase via its subscription program? Do you believe a certain category of books works better for a subscription model than others?
Michalson: We’re still obviously experimenting with the selections. We want to offer some of our best-selling titles when we can, coupled with the gem that might not be getting as much retail attention as we think it deserves. The way we’ve structured the subscriptions in service of our front-list titles, we're hopeful that the early sales will feed buzz for the books. We also hope to be able to make special offers to subscribers in each cycle, offers that might revitalize some backlist titles … and help further push books that are beginning to gain momentum.
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- People:
- Greg Michalson
- Places:
- Cave Creek
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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