Independent Publisher Turns to Subscriptions to Boost Sales
Unbridled Books’ co-publisher Greg Michalson talks about why subscriptions aren't just for magazines anymore.
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
2 Comments
Comments
This isn’t a zero-sum game, and we don’t believe we’re taking any sales away from the traditional markets. Rather, we’re adding new customers. If we sell a book by subscription to a customer in Blue Eye, Missouri, for example, it doesn’t mean one less sale for a store in, say, St. Louis. But it might lead to more word-of-mouth surrounding a title and eventually increase in-store sales as well.
2 Comments
View Comments
- People:
- Greg Michalson
- Places:
- Cave Creek
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Related Content
Comments