Independent Publisher Turns to Subscriptions to Boost Sales
Unbridled Books’ co-publisher Greg Michalson talks about why subscriptions aren't just for magazines anymore.
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Joe Keenan
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Extra: Will this direct method of selling books complement retail sales channels or cannibalize them?
Michalson: Definitely complement. As an independent publisher, we’re dedicated first and foremost to the independent bookseller and don’t want to do anything that might hurt that relationship. They're our natural partners in this business, and we continue to make a large commitment to fostering that relationship. In fact, we’re examining ways we might be able to use the subscription service in partnership with individual independent booksellers so that readers could subscribe but receive their books via their local stores, for example.
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- People:
- Greg Michalson
- Places:
- Cave Creek
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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