Independent Publisher Turns to Subscriptions to Boost Sales
Unbridled Books’ co-publisher Greg Michalson talks about why subscriptions aren't just for magazines anymore.
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Joe Keenan
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Extra: Have you found that customers of your subscription program differ from your retail buyers? If so, how?
Michalson: For the most part, these are people who don’t have a convenient, local bookstore to visit, or people who prefer to buy online. So, primarily, these are customers brick-and-mortar stores aren’t reaching. They’re also the customers who are interested enough overall in the kind of books we publish to build an ongoing relationship with us.
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- People:
- Greg Michalson
- Places:
- Cave Creek
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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