Gene Therapy
Especially appealing was the Espresso’s potential feasibility for a return on investment. His immediate goal was to test the model, learn how to make books with the machine, and try a variety of uses.
Anderson cataloged against the $144,000 cost of the machine more than $650,000 in course-pack related sales, out-of-copyright books, small-scale trade book sales and potential unrealized rare book sales.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.