Gene Therapy
Other Experiment Highlights
A few other lessons for the industry found in the report are:
• Harlequin introduced “Spice Briefs” in August 2007 as a $2.99 short-format monthly e-book series (5,000-15,000 words), sufficiently successful so that it spawned another series launch this year, “Nocturne Bites,” and will also populate a print anthology version to be released early next year. There are lessons here in how to develop a new publishing imprint as well as the advantages of owning an imprint brand to give it presence, and why it may not be for everybody.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.