Gene Therapy
Shatzkin and Hill define the terms: experimentation, “trying something with no idea how it will turn out,” and innovation, “using new techniques to accomplish an established objective.”
Out of the mix, the BISG report presents case studies that fall into three areas: “Product Development and Marketing Experiments,” “New Processes,” and “Outside the Box.”
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.