Gene Therapy
First, the situation: Anderson had been looking at in-store print-on-demand (POD) for a long time (including the InstaBook Maker)—as far back as the mid-’90s, when Sprout tested an in-store installation of its POD machine. So, when he met Jason Epstein in fall 2006, he was eager to learn more about the Espresso Book Machine.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.