Gene Therapy
Of course, we will doubtless discover each year that many a significant change was a consequence of unanticipated opportunity, circumstance or the unforeseen, and hence not subject to the rationality of strategic or tactical planning. But by scanning industry efforts, planned or unplanned—successful or failed—we will all benefit in our purposeful planning for the future, whatever it may turn out to be.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.