Gene Therapy
Anderson’s primary internal lessons dealt with shaping his pricing and service to discourage business (such as general-purpose vanity publishing) from interfering with workflow that served the needs of students. He has also seen interest from students in acquiring both print and digital versions of the same title. The general industry lesson is that this new supply-chain development—one that creates a site-independent capacity to do book printing and publishing—will be a challenge as well as a benefit to both booksellers and publishers.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.