Gene Therapy
As I think the foregoing case studies illustrate, BISG has initiated a useful process out of which it can develop an annual study of the past year’s innovations and experiments—especially if publishers are willing to share their experiences to mutual benefit. The case study approach is most useful, and can be even more rewarding to the extent that they can be connected to reading habits, sales and trends in the marketplace.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.