Gene Therapy
He wanted to take a look at the future of the business he so loved in this new age of transformation. So, he first set out to trace the rise of trade publishing to its pinnacle of creative diversity and success in the mid-20th century, its creative decline in the last half of the century, and what he saw as the beginnings of a creative recovery––paradoxically to be shaped by new technologies and the Internet.
Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.